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SKU: 3057DCFootball in France: A Cultural History by Geoff Hare
This book is the first in English to examine the extraordinary cultural, economic, and political history behind French football’s development throughout the twentieth century and up to the present day. It focuses on the past twenty years and concludes with a discussion of the fallout from the World Cup 2002. In a bid to compete successfully in Europe, the owners of France’s big city clubs are seeking to commercialize the game, despite the resistance of central and local authorities. Hare traces the gradual evolution of traditional French football values and explores the impact of new and controversial business practices. Have French football’s influential club chairmen sold out to business values and television? Why has the national team been so successful when club teams have not? How are top clubs being re-branded to catch a national and international audience of consumers? What role does the modern supporter play, and what are the links between businessmen, politics and the commercialization of the sport?
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